Personal
Personal Brand
Creating my brand identity was one of the most difficult and fun projects I've done. I wanted to make sure I was portraying my personality as clearly as possible, so I needed everything to be perfect. Creating my logo alone took weeks!
Check out my logo creation process below and my branding guideline deck!
Project Type: Graphic Design, Branding, Brand Identity
Tools Used: Illustrator
Duration: December 2024 - January 2025
Role: Designer
Branding Slideshow
Check out the rest of my branding deck!
My Logo
My logo is a fun take on my name, ‘Kaylie’. I’ve always seen myself as a bright and colorful person, so I wanted to wanted my logo to reflect that energy—literally! Each stroke of my logo is a different color to incorporate as much fun as possible. If you look closely, you might notice a hidden ‘L’ looping through the ‘K’ in orange-yellow, a subtle nod to my last name, ‘Lam’!
The Process
I spent a long time designing my personal logo. Logos are one of the very first things people notice about a brand and are the foundations of a brand identity. Creating a logo that represented me and my personality was extremely important to me. This meant bright colors and playfulness!
Sketches and Iterations
01. First Round of Sketches - PG 1
04. Second Round of Sketches - PG 1
05. Second Round of Sketches - PG 2
02. First Round of Sketches - PG 2
06. Final Sketches!
03. Version 1 of Logo (I didn't love this!)
I'm Kaylie Lam
marketing and graphic design ideas that make you say "ooo"
Hello there!