Extracuricular

ISSA Marketing Plan

The International Studies Student Association (ISSA) is the official student organization of the International Studies Program at the University of California, San Diego.

I joined ISSA as Director of Marketing in September of 2023. During my time at ISSA, I wrote a marketing plan for the 2023-2024 Academic Year and rebranded the organization, including a logo redesign.

Check it out below!

Project Type: Marketing, Branding, Rebrand

Tools Used: Illustrator, Microsoft Word

Duration: September 2023

Role: Director of Marketing, Graphic Designer

The Problem

ISSA lacked a clear brand identity and its visual design wasn't the strongest. The logo lacked uniqueness, had low readability, and was too cluttered. Graphics on Instagram were created using overused design templates and had inconsistent copywriting. The ISSA brand was not memorable, thus leading to low awareness and membership of the organization.

01. Old ISSA Logo

02. Old ISSA Instagram Post

03. Old ISSA Instagram Caption / Copy

The Solution

To rebrand ISSA in order to establish a consistent and memorable brand identity.

Logo Redesign

Logos were co-designed with Director of Public Relations, Emily Ninh. ISSA is an organization for International Studies majors, so keeping the globe iconography was important to us. We also wanted to keep the blue theme from the old logo, since the color is often associated with Earth.

Sketches and Iterations